Max Factor Miracle Pure Foundation 40 Light Ivory

Max Factor Miracle Pure Foundation – 40 Light Ivory is a skincare-powered serum foundation designed for fair to light skin tones with soft neutral-warm undertones, delivering medium buildable coverage, healthy glow, and clinically proven skin-loving benefits in one bottle. Superdrug describes Light Ivory 040 as part of the Miracle Pure range formulated with 89% skincare ingredients, including Hyaluronic Acid and Vitamin C, to help visibly improve radiance, firmness, elasticity, density, and suppleness while providing up to 24-hour hydration and SPF30 daily protection. It’s ideal for users wanting a fresh, natural “skin but better” finish rather than heavy matte coverage.

Light Ivory 040 is especially suited for lighter complexions that need a balanced ivory tone without leaning too pink or too deep. Its lightweight serum-like texture makes it popular for dry, normal, and mature skin, while community feedback often highlights its skin-like finish and comfortable hydration—though oilier skin types may prefer powder for extra shine control.

✨ Shade 40 Light Ivory for fair/light neutral-warm undertones
✨ 89% skincare ingredients
✨ Hyaluronic Acid + Vitamin C
✨ Medium buildable coverage
✨ SPF30 daily sun protection
✨ 24-hour hydration
✨ Helps improve radiance, firmness & skin texture
✨ Lightweight natural radiant finish

How to Use:
Shake well before use, apply a few drops to clean moisturised skin, then blend with fingers, sponge, or brush from the centre outward. Build gradually for extra coverage where needed.

Safety Information:
For external use only. Avoid direct eye contact. Patch test before first use if sensitive. Discontinue use if irritation occurs. Store in a cool, dry place away from direct sunlight.

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↩️ Returns Policy: 14-day returns accepted
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💖 Skin-first serum beauty for hydrated, radiant & naturally flawless everyday skin